onepulse

the 49 campaign

Non-profit | Brand campaign | Influencer

How can we fundraise and make a big splash in a saturated space with an purpose-driven, authentic message?

Raising awareness and funds to support onePULSE’s National Pulse Monument & Museum in Florida, commemorating the lives lost during the Pulse nightclub tragedy in 2016. We powered a major leap forward in their exposure and fundraising with a comprehensive influencer and social media-based crowdsourcing campaign called OutLove Hate, designed to reach and engage millions of potential donors through compelling and inclusive voices.

WHAT WE DELIVERED

```
online fundraising platform 
```
```
digital community-led social campaign 
```
donor destination
```
custom portrait filters
```
digital and physical mosaic art piece
```
LGBTQIA influencer integration
```

THE RESULTS

1.2M+ MEDIA Impressions

167K Social engagements

14% engagement rate

1 national monument designation

Go Back

Screen Shot 2022-01-11 at 3.48.15 PM.png