Comprehensive analysis of the current brand positioning, business and marketing goals, and a look at past campaign performance.

In-depth research to understand market trends, target audience, and a competitor analysis.

Defining/Redefining the unique value proposition and positioning in the marketplace.

Structuring the relationship between different brands and sub-brands within your company / organization.

Logo Design: Creating or updating your brand's logo to reflect its identity and values.

Visual Identity: Designing the visual elements of your brand, including color schemes, typography, photography and graphic styles.

Brand Guidelines: Developing a comprehensive brand book that outlines the proper usage of brand elements across various media.