PORSCHE

DRIVE DEFINES US

Experiential | Influencer & Talent | social

what doES the soul of rock and the soul of a porsche have in common?

How do you launch a new Porsche electric vehicle (Panamera) on a brand new track at the Porsche Experience Center? With 14 perfectly choreographed Porsche vehicles, in a synchronized stunt extravaganza. Timed to music by guitarist Dave Navarro (Red Hot Chilli Peppers) performing with The Royal Machines, with fireworks displays in a Rolling-Stone worthy rock-concert.

WHAT WE DELIVERED

```
14 Choreographed Porsche Vehicles 
```

45 mins of astonishing adrenaline pumping stunts

dave navarro guitar x porsche sound reactive light system

led audio wave - rigged/mounted vehicle spoilers

custom ‘rock stadium’ with pulsating light show

performances by dave navarro and the royal machines

```
livestream with mtv music director
```

THE RESULTS

315M+ MEDIA Impressions

18M+ Social MEDIA Impressions

105k+ SOCIAL engagements

1.8M+ livestreaming video views

650 Live Event Attendees

porsche hero image.png

dave navarro.png

track .png

pec night.jpeg

porsche rockin.png

porsche crowd.png

porsche stunt 3.jpeg

porsche stunt.png

porsche stunt 2.jpg

porsche fireworks.jpeg

pec fireworks.jpeg

porsche dave navarro.png

porsche concert.png

porsche speach.png

rolling stone 1.png

rolling stone 2.png

rolling stone 3.png

rolling stone 4.png

porsche fire works 2.jpeg

rolling stone 5.png

rolling stone 6.png